Setup A Perpetual/Evergreen Product Launch

Note this information applies to version 1.3 and above of OptimizePress

The perpetual launch funnel is perfect when you want new prospects to your site to have the "launch experience" but without the set restrictions of a one-off/timed launch. This means when they access the site, to them it will appear like they are going through a real launch. This can be achieved through the use of our special Launch System and your email autoresponder.

Here are the steps:

1) Create the Pages For Your Launch

First you will need to create the following pages:

- Squeeze page [use one of the squeeze templates] - Launch Pages for each of your launch pages (this will include your sales page) [choose one of the sales/launch templates] - Email Confirmation Page (optional) [use one of the sales/launch templates] - don't activate the gateway system on this page.

On each of the squeeze pages and launch pages, you must activate the launch gateway system. You can find the "activate gateway" setting in the custom options for each page type (ensure you are modifying the correct options for the page type - either sales or squeeze options panels below the main editor).

You will also want to enable the top navbar or sidebars (or both) on the launch pages to enable your visitors to navigate back through your content as they progress through your funnel.

You do not need to completely add all your content at this stage, but get the pages setup and publish them in WordPress.

2) Configure The Funnel

The next step is to setup the launch funnel. To do this, first go to the OptimizePress options and click on the "Funnel Config" option.

In this section you will modify the options for your launch. Set your options as follows:

- Launch Type - Choose "Perpetual/Evergreen"

- Number of Launch Pages - enter the number of pages to be included in your launch here. This will normally include your sales letter

- Coming Soon Image - Click the 'Select/Upload Image' link to choose a default coming soon image for your funnel, or upload your own. This image will be shown on the launch sidebar thumbnails for any pages which are not yet live in your funnel (you can specify individual coming soon images within the funnel page config later)

- Squeeze Page/Funnel Entry Page - Select your squeeze page from the dropdown of pages in your site. Note that your page needs to be published to show here properly. If you're not sure which page is your squeeze, save the options and go back and change the page name to something memorable and publsih the page and return to the funnel config

- Enable Cookie Checking & Gateway System - Set this option to "Yes" to turn on the cookie checking for your funnel (note that activating this will mean you wont be able to preview your launch pages unless you go through the funnel as your computer will be checked for the cookie). You can always deactivate this while creating your pages and reactivate it once you are ready to go live and test your funnel.

- Current Launch Page/Redirect Page - Choose the page that you want users to be redirected when they first enter your funnel after the squeeze page (note the user will only be redirected to this page if you use the /?setuser=1199 value at the end of your autoresponder redirect link. Normally you would set this as the first page in your funnel for a perpetual funnel

- Current Launch Page Navbar Color - If you wish to highlight the current page the visitor is viewing on the horizontal navbar, select the color of the highlight here.

- Launch Sidebar Title - If you wish to show a small title bar above your thumbnail sidebar you can activate this here and add the text for the title (note the title should be no longer than 18 characters).

Once you have completed these settings, click the 'Update Configurations' button

3) Setup Launch Funnel Pages

The next step is to setup your launch funnel pages. To do this, first click the 'Funnel Page Setup' tab from the top or sidebar of the OptimizePress admin options.

On this page you should now see a list of launch pages with some blank boxes next to them. You should see the same number of launch pages as you set in the previous page.

For each launch page, you now need to complete the following information:

- Select page - you need to select the corresponding page from your published pages. You should select the first page of your launch for page 1 and so on, normally with your sales letter/page being the final page in your funnel

- Active Link Name - this is where you will set the name for this item in the funnel when the page is active (i.e. when the page is 'live' and the user has access to this page). This name will be used on the horizontal navbar and under the sidebar thumbnails.

- Inactive Link Name - this is the name used when the page is not yet live. You can either use your normal page name like for your active link here, or you can enter "coming soon" or something similar. This will appear when the page is not yet live, but the user will see this in their navbars.

- Active Thumbnail - click the link to choose an image for your active launch page thumbnail. You can also upload your own image if you choose. This will be shown when the page is active and the sidebar is showing on the page.

- Coming Soon/Inactive Thumbnail (Optional) - if you want to override the default coming soon/inactive thumbnail set on the main funnel config, you can do so by entering an image URL here.

Repeat this process for each of the pages in your funnel.

4) Setup Autoresponder

If you haven't already done so, you now need to create your web form in your autoresponder and integrate this with the autoresponder field on your squeeze page. Usually you will want to collect the minimum information possible on the squeeze page to increase response, so either email or name and email.

When you setup your web form in your autoresponder, you need to ensure that the thank you/confirmation page for your autoresponder is set to a custom URL. Here you will set the page that the user is redirected to upon signup.

Important: You have two choices here:

- Option 1: set the thank you page/confirmation page in your autoresponder to be the first page in your funnel. So for example http://www.yourdomain.com/launch1/?setuser=1199 (note you must include the /?setuser=1199 value at the end of the URL to ensure the launch system works properly). This means your user will be directed straight to the first page in your launch funnel (the other pages will appear to be inactive/coming soon for now).

- Option 2: If you want to send your user to an email confirmation page before they see the first page of your funnel, you should set your autoresponder confirmation/thank you page to be your confirmation page url. For example http://www.yourdomain.com/launch0/

This would mean that the user is not immediately sent to the launch page - and you would advise them they must confirm their email address to get access to your content. You would then ensure that the first page of your email followup has a link the first page of your funnel with the set user value for example: http://www.yourdomain.com/launch1/?setuser=1199

Once you have decided how you will structure your autoresponder/signup process, you should grab your web form code from your autoresponder and paste this into the autoresponder field in the squeeze page options panel. This will integrate the funnel squeeze page with your autoresponder system.

5) Complete Your Content & Test Funnel

Once you have added all your content to your launch pages, created your sales letter, and added any other content you want to the squeeze pages, you are ready to test your launch funnel.

Before you do anything else - you should now reactivate the launch funnel gateway if you have turned it off during page creation.

The best way to test your funnel is to use a different web browser, but if this is not an option, firstly save all your page settings in OptimizePress. Then make a note of each of your funnel pages.

Clear your browser temporary files, cache and cookies (very important). You should now try and navigate to one of the internal pages in your funnel. You should be redirected back to your squeeze page.

You should now go through your funnel process to check the process works as intended before you go live. If you have any problems, go back through this guide to check you have everything set correctly.

6) Setup Your Launch Followup

A very important part of your launch is setting up the links in your autoresponder followup series which will automate the process. Once your user has subscribed to your autoresponder, you should setup a followup sequence which will send new emails to your visitors at the interval you decide (normally every day or every few days in a launch funnel). Each of these emails will contain a link to a new launch page.

Important: When setting up the links in your autoresponder followup to your next launch pages, we have a new launch system which will allow you to send your visitors to any page in the funnel and allow them to view previous pages up-to and including that page.

You must use the special ?setuser=1198 value in your followup (note the number is 1198 not 1199).

So your link in your email to the second launch page might be:
http://www.yourdomain.com/launch2/?setuser=1198

This will ensure that even if your user has changed computers or lost the "cookie" on their computer which detects they have already visited your site, you can still send them straight to the right content.

You would use this ?setuser=1198 value for all your followup email links to ensure that the user has no problems accessing your content.